Expanding international presence
EMS provider SERO GmbH has signed a purchase agreement to acquire the entire share capital of Syncron EMS LLC based in Palm Bay, Florida, USA on Friday, November 12th, 2021.
"With this step, we are underlining our international claim to be a reliable EMS production service provider with high-quality standards. We align our further strategic development closely with the needs of our customers." Bernd Welzel, CEO of SERO.
Syncron was founded by John Sjolander 13 years ago and has developed under his competent leadership into a respected EMS partner with around 90 employees and annual revenue of approximately $13 million.
"I am pleased to be able to bring my successful company and the experienced team into the SERO Group and the opportunity to shape the coming years of integration and further expansion here at the Palm Bay location as President of Syncron – Member of Sero EMS." With these words, John Sjolander also points out to his existing customers today the new opportunities and continuity in the handover.
Important competitive advantages
SERO, a company owned by DBAG Fund VII initiated by Deutsche Beteiligungs AG (DBAG) also recently acquired the Dutch company Semecs with a large production plant in Slovakia and will grow to around 175 million euros (approximately $ 200 million) in sales in 2022 as a result of the Syncron takeover.
With the targeted acquisition of Syncron, SERO is now expanding its international presence on the American continent, thereby offering its customers, especially in the automotive sector, important competitive advantages. The closing is subject to the approval of the US regulatory authorities.
SERO EMS Group
The SERO EMS group has its origins in Rohrbach (Rhineland-Palatinate) where the main plant for EMS services in the area of complex electronic assemblies is still located today.
In 2021, Semecs was added with a plant in Vráble, Slovakia, in which, products with smaller volumes are produced. The company, founded in 1992, is now one of the market leaders in this segment with a turnover of around 150 million € (approximately $ 175 million).
Sero GmbH, the top manufacturing service provider in the German EMS market, currently employs around 650 people. With one of the most modern and innovative machine parks in the industry, SERO GmbH supplies international production sites for globally operating customers in the automotive, medical, and industrial segments.